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A glance at corporate patronage

A few days ago, the French newspaper Le Monde (“Corporate patronage is fleeing from culture”, 03/24/2011) realeased an article about the results of a survey made by the polling institute CSA for Admical, the first Corporate Philanthropy association in France.

While these results may seem worrying, they simply show us that corporate patronage is undergoing rapide change, just like the entire business world.

Bénédicte Ménanteau, Managing Director of Admical, explains this evolution…

Interview by Servane Marion and Lise Forestier.

Click here to visit ADMICAL’s website.