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Political personnalities in advertising campaigns

http://www.youtube.com/watch?v=NABNt4L5DiM

Is this phenomenon a new one? Not really. And this utilization of public personalities can take various forms. For instance, a few weeks ago, in order to draw attention to the problems encountered everyday by the blind and visually impaired, the French Federation of the Blind utilized pictures of several politicians in one of its communication campaigns.

How did this trend changed through the years and what are the consequences of this kind of advertising campaigns?

The sociologist and researcher at the CNRS « Communications and Politics » Laboratory Valérie Sacriste answered our questions.

interview by Lise Forestier and Marlène Petrolo.