Caroline Hardy worked for six years with various French ministers and institutions before joining TILDER in the summer of 2015.
She began her career with the Minister of Ecology, Energy and Sustainable Development as Communication & Press Advisor. In this position, she was responsible for the communication of the ground-breaking Grenelle environmental agreements in 2007. She then joined the Prime Minister’s staff to promote public investment measures to support the French economy during the financial crisis, working in the office of the Minister in charge of the Economic Recovery Plan.
In 2012, she joined the office of the Minister of the Economy, Industry and Digital Affairs, employing her expertise in political and corporate communication at the Médiation nationale des Entreprises, a national service that provides assistance to any company, public or private organisation that encounters difficulties in its commercial relations with a partner. She established this system in all industrial sectors and in the political, parliamentary and media sectors.
Caroline Hardy graduated from the Paris School of Advertising (2007) and holds a Master’s degree in Political and Public Communication in France and Europe from UPEC, Paris (2009). In parallel, she is a member of the strategic committee of the Com Media Observatory and teaches political and corporate communication at the Paris School of Advertising and at UPEC, Paris.
The COM MEDIA Observatory brings together actors from the communication sector, ranging from advertisers, large groups, and agencies, to digital players, printers, and more. It is a place for meetings and exchanges that promote the essential synergies between prescribers and producers around the challenges of global communication, whether they are strategic, economic or technological.
Caroline Hardy works with the COM MEDIA Observatory to challenge the status quo and promote understanding of the ways in which the communication professions are changing, on the basis of five pillars of action:
- Innovation: promoting innovation in the communication sector by connecting starts-ups and the management sphere (#lesréveilsdelinnovation)
- The economy: providing economic, financial and social databases on the communication sector;
- Employment & training: contributing to employment dynamics within the communication sector. TILDER supports and participates in the “1,000 jobs 1,000 companies” programme which promotes the return to work in the sector – ;
- Efficiency and ROI: questioning advertisers on the effectiveness of marketing initiatives;
- Inter-company relations: to promote the establishment of sustainable and equitable relations between companies in the sector.
On Friday 25 September, on the occasion of France Digitale Day, the Tilder Team joined the ranks of France’s digital entrepreneurs.02/20/2019Read the full article