Matthias Leridon, Partner-President of Tilder, appeared on B Smart to discuss *Artificial Intelligence, Artificial Communication? a collective work published by Éditions Débats Publics and featured in the January 2026 issue of Stratégies magazine.
He wrote the foreword, in which he lays the groundwork for a strategic reflection on the uses and limits of AI in organizations. The book brings together communications directors and digital experts around a central question: as AI reshapes the rules of communication—creativity, speed, credibility, accountability—what remains of the intent and values that underpin it?
Disinformation, ethics, transparency, authenticity: these are all issues addressed head-on, without shying away from the tension between algorithmic efficiency and human demands.